2. How We Use Your Information

We may use your data for one or more of the following business purposes:

• To process transactions and manage orders

• To provide customer support

• To communicate about our products and updates

• To improve the Site and user experience

• To personalize recommendations and marketing

• To comply with legal obligations

We retain personal data only as long as necessary for these purposes or to comply with legal requirements. Data minimization principles are followed — we collect only what is necessary.

3. Legal Basis for Processing Personal Data

We rely on your explicit consent and legitimate interests to process personal data. Consent is obtained at the time of data collection, with clear notice of the purpose. You have the right to withdraw consent at any time. Processing may also be necessary for compliance with legal obligations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to analyze usage, improve website performance, and enhance your shopping experience. You may control cookie preferences through your browser settings, but disabling cookies may affect certain features.

5. Sharing Your Information

We may share personal data with:

• Our service providers (e.g., payment processors, shipping partners)

• Analytics and marketing partners

• Law enforcement or government authorities when required

• Affiliates or successors in business transactions such as mergers

We do not sell your personal data to third parties. Any sharing is done only with consent or legal obligation.

6. International Transfers

Because ColourfulCart serves buyers and sellers worldwide, your personal data may be processed or stored outside India. We implement appropriate safeguards, consistent with Indian law, when transferring data internationally.

7. Your Rights Under Indian Law

Under applicable Indian privacy laws, you have the right to:

• Access your personal data

• Correct or update inaccurate information

• Request deletion of your data (subject to legal retention requirements)

• Withdraw consent or object to processing

• File a grievance for any privacy violation

Requests can be sent to the contact details below.

8. Security of Your Information

We implement reasonable technical and organizational measures to safeguard your data against unauthorized access, loss, or misuse. However, no online system is entirely risk-free. We use encryption and secure protocols to protect sensitive data, including payment information handled by trusted payment partners.Encryption and breach notification practices align with DPDP Rules, which include breach reporting obligations within prescribed timeframes.

9. Contact Information

We have appointed a Contact Officer to address privacy concerns:

Name: Shivam

Email: ColourfulCart.privacy@gmail.com

The Contact Officer will respond within the timelines specified under the applicable law.

10. Children’s Privacy

We do not knowingly collect personal data from children under the age of 18. If such data is discovered, we will take steps to delete it. Parents or guardians may contact us to request removal or correction of information.

11. Changes to this Policy

We may update this policy to reflect changes in law or business practices. The latest version will always be available on our Site with the “Last Updated” date. Substantial changes will be notified to users where required.

12. References & Source Policy Structure

This Privacy Policy draws its structure, language clarity, and organization from industry best practices, including the style and content layout of the Tappan Collective Privacy Policy.

13. Custom Photos and Uploaded Content

When you submit or upload a custom photo or any image (“User Content”) to ColourfulCart for the purpose of ordering personalised artwork, portrait paintings, digital illustrations, tattoo designs, or any customised product, you grant us a limited license to use that content solely for fulfilling your order.We do not claim ownership of your photos. All rights in the original image remain with you.Your uploaded photos will be used only for:

• Creating and delivering your customised artwork

• Quality control checks

• Customer support related to your order

We do not use customer photos for marketing, social media, advertising, training, or AI purposes unless you provide explicit written consent.All custom photos are stored securely and are accessible only to authorised artists and team members involved in completing your order. After your order is completed and delivered, your photos may be retained for a limited period as required for legal, operational, or customer service reasons, after which they will be deleted in accordance with our data retention policy.By submitting a photo, you confirm that:

• You own the rights to the image, or

• You have permission to use and upload it for custom artwork

ColourfulCart is not responsible for any claims arising from unauthorised use of images submitted by users.If you wish to delete your uploaded photo permanently, you may contact our Grievance Officer at any time, and we will process the deletion request as per Indian DPDP Rules 2025.Here is the legally correct clause you can add to your Terms & Conditions or Privacy Policy for ColourfulCart regarding customers contacting artists directly.This protects your platform from liability, payment disputes, privacy misuse, and off-platform communication risks.

14. Direct Communication with Artists

ColourfulCart is a curated marketplace that facilitates communication and transactions between customers and artists only through our official platform.If you choose to contact an artist directly, outside the ColourfulCart website, app, email system, or official communication channels, you do so entirely at your own risk.ColourfulCart is not responsible for:

• Any personal information or data you share directly with the artist

• Any losses, disputes, fraud, or payment issues that occur outside the platform

• Any artwork quality issues, delivery delays, or order failures arising from off-platform communication

• Any unauthorised commitments, agreements, or promises made between you and the artist

• Any misuse of contact details shared directly by you to the artist

All secure payments, order protection, refunds, and customer support are available only when orders are placed through the official ColourfulCart platform.By communicating privately with an artist outside ColourfulCart, you acknowledge that:

• ColourfulCart cannot intervene in disputes

• ColourfulCart cannot guarantee service quality or delivery

• ColourfulCart is not liable for any damages, losses, or claims arising from such interactions

For your safety and fraud protection, always complete your communication, payments, and orders through the official ColourfulCart channels.